About Us

Cole Insurance Agency is a local, family-owned and operated, independent insurance agency in Baldwin, Michigan. We have provided quality insurance products and services for over 75 years. While we have customers all over the state of Michigan, we are located, and primarily service, Lake County and parts of Mason and Newaygo Counties as well as the surrounding area.

Cole Insurance Agency provides personal, commercial, life, and health insurance. We are highly focused on the personal lines market with our customers ranging from young families to retirees, as well as our neighbors and friends. On the commercial side, we write policies for small business owners and sole proprietors. We are also more then happy to assist in risks that are too small for other agencies.

Community and Accolades

Cole Insurance Agency is proud of our commitment to our community and our recent awards including; People’s Choice for Insurance – awarded by the Lake County Star, Certificate of Appreciation – awarded by the Veterans of Foreign Wars, and the Certificate of Recognition – awarded by the Lake County Friends of the 4H.

When to Call

Our customers look to us to guide them through all parts of the insurance process. We help them get the coverage they need and are there to assist with their claims. When life throws them a curve-ball, we are here to help get things back to normal. When you call our office during normal business hours, you speak to an agent, not a voicemail – so call Cole Insurance Agency today!